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"New Car and Truck Dealers - Driving Strong Communities"
2011 Student Scholarship Program

Your local new car and truck dealer provides more than great values and dependable service on new and used vehicles - they actively support your community's well-being.

Since 1975, Washington's new car and truck dealers have helped communities across the nation through the National Automobile Dealers Charitable Foundation (NADCF) which:

· Saves lives by donating CPR manikins to train people in lifesaving techniques;

· Helps alleviate students' financial hardships by contributing to college emergency funds;

· Ensures personal mobility by supporting organizations like Canine Companions for Independence;

· And much more!

Learn more about NADCF's good works, then let your creative juices flow by conceptualizing a Public Service Announcement which promotes awareness of the National Automobile Dealers Charitable Foundation. You could earn a scholarship from the Washington State Auto Dealers Association!

This is what you need to do . . .

I. Create the concept for a 30 second Public Service Announcement (PSA) via a "creative brief" and "storyboard" that would focus on one of the three areas the National Automobile Dealers Charitable Foundation (NADCF) supports:

CPR Training

College Emergency Funds

Canine Companions for Independence

As a resource, you may visit the following web-site to learn more about the NADCF Charitable Foundation: http://www.nada.org/Advocacy+Outreach/CharitableFoundation

The "conceptualized" PSA requirements are:

Must be no more than 30 seconds in length (when read aloud);

Must include the term "Washington new car and truck dealers";

Must reference "National Automobile Dealers Charitable Foundation" (either verbally or visually)

Must have the tagline "New Car and Truck Dealers - Driving Strong Communities"

II. Prepare a creative brief (two page maximum) that would include:

1. Project Title

2. Overview (project information and goals)

3. The NADCF area of support which will be the PSA's focus. (CPR training; college emergency funds; personal mobility)

4. Description of the PSA's tone and image: (What tone and image will be most effective in communicating the message? For example, funny and casual, or formal and serious.)

5. Description of a spokesperson (famous or otherwise) that would be the image/voice of the PSA;

6. The PSA's script (30 seconds maximum);

7. The "tagline" that would be read at the end of the PSA (included in the 30 second maximum).

III. Create a storyboard (no larger than 8 _ x 14") which would illustrate the images and corresponding text to be used during the PSA:

1. Include up to 5 photos/images (may be photos/sketch or other)

2. Below or next to each photo/image, include the corresponding text or message that would be read, or appear on screen, where applicable.

You may be handsomely rewarded . . .

Two $2,500 scholarships will be awarded - one each for an eastern Washington student and a western Washington student.

Here are the details . . .

Eligibility: Only high school seniors enrolled in a Washington State public or private high school, as well as those who are home-schooled and reside in Washington State, are eligible to enter. The Student Information/Release Form must be included which provides student and school information, parent permission and statement of originality from student and a teacher/advisor. Immediate family members of WSADA Dealer Member owners/principals are not eligible.

JUDGING CRITERIA:

Written = 40 points

Address all items detailed above for the public service announcement/creative brief

First and last name should appear on the top right side of each page.

Visual = 40 points

Address all items detailed above for the storyboard on paper no larger than 8 _" x 14"

Include a label attached to the back of the storyboard with the applicant's first and last name.

Two Letters of Recommendation = 20 points

One from a teacher or school advisor on school letterhead

One from a service/charitable organization on organization letterhead

Judging: A committee comprised of representatives from the Washington State Auto Dealers Association and its affiliates will judge entries based on vision, originality, and quality of work and evaluate each using a point system as noted above. College Planning Network (www.collegeplan.org), a Seattle-based, non-profit organization assisting people seeking educational opportunities, is the scholarship program administrator.

Conditions of Award: Recipient must use their scholarship within the 12 months following the award.

It may be used at any public or private school, vocational institution, community college or four-year college or university. Awards not disbursed will revert back to WSADA.

Entries received via email will not be accepted under any circumstances.

Winning Entries: The winning entries may be reprinted or displayed, in whole or in part, in newsletters or other publications, cable television, and at www.wsada.org by the Washington State Auto Dealers Association. Scholarship recipients grant permission to the Washington State Auto Dealers Association to use his/her photograph, name, biographical information, and entry work as necessary in promotional or public relations materials related to the program. The organization will not share students' personal information with any third party entities.

Deadline: Submissions must be postmarked by March 6, 2011

Did you remember to . . .

Meet the criteria outlined

Include a Letter of Recommendation from a school teacher or advisor

Include a Letter of Recommendation from a service/charitable organization

Include the completed Student Information/Release Form

Ensure the entry is postmarked by the March 6 deadline

Make a copy of your entry and Student Information / Release Form

Mail it to . . .

WSADA Scholarship Program
c/o College Planning Network
43 Bentley Place
Port Townsend, WA 98368

Good Luck!

"New Car and Truck Dealers - Driving Strong Communities"
2011 Student Scholarship Program

Student Information / Release Form

Student Information

Student Name:
Parent/Guardian Name(s):
Home Address :
City: State: Zip Code:
Home Phone: Cell Phone:
Email Address:

School Information

School Name:
School Address:
City: State: Zip Code:
Teacher / Advisor:
Email Address: School Phone:

How Did You Hear About This Scholarship?
Dealership Advertisement, In-Store Promotion/Newsletter
Dealership Name:
College Planning Network Web-Site
The WashBoard.org scholarship clearinghouse
College Planning Network Workshop
Newspaper Article
Other (please describe):

Information and Release

By accepting a prize the winner grants WSADA the right to edit, publish, copy, display and otherwise use their entries in connection with the program, and to further use their names, likenesses, and biographical information in advertising and promotional materials, without further compensation or permission.

Cash substitution, transfer or assignment of scholarship is not allowed.

All expenses, including taxes (if any), on receipt and use of scholarship are the sole responsibility of the winner.

By participating in the program and/or accepting a scholarship, you agree to release the Washington State Auto Dealers Association and any other affiliated companies from any liability, injury, damages, cost or expense, including reasonable attorney's fees, arising out of or connected to participation in the program or the acceptance, possession, or use of any scholarship.

Certification Information (MUST BE SIGNED)

I pledge that I am a 2010/11 High School Senior and that this entry is my own work. I agree to abide by all guidelines and requirements of the Washington State Auto Dealers Association "New Car and Truck Dealers Make a Difference" Scholarship Program, and I have read, understand and agree with the information in this packet, including the Information and Release.

 

Student's Signature and Date

I have reviewed this entry and found it meets the requirements of the Washington State Auto Dealers Association "New Car and Truck Dealers Make a Difference" Scholarship Program. To the best of my knowledge, this entry is the student's own work. Should this student's entry be selected by the judges,

I understand I may be contacted to help verify that the entry represents original work.

 

Teacher / Advisor's Signature and Date

I have read and reviewed the rules of the program and give permission for my child to participate in the program. I understand that my child is agreeing to provide their personal information and that it will not be shared with any third parties for any reason. To the best of my knowledge, the entry is my child's own original work and I understand that all entries may be reproduced, in whole or in part, in newsletters, or other publications by the judges. I understand that the judges' decisions are final and I agree to hold harmless and defend the Washington State Auto Dealers Association and the program judges against any and all claims of any nature whatsoever, including, but not limited to, claims of copyright infringement, by any party whatsoever, arising out of or in any way related to the submission of the entry in the program. I have read, understand and agree with the information in this packet, including the Information and Release.

 

Parent / Guardian's Signature and Date

 

 


 

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