Your local new car and truck dealer provides more than great values and
dependable service on new and used vehicles - they actively support your
Since 1975, Washington's new car and truck dealers have helped communities
across the nation through the National Automobile Dealers Charitable Foundation
· Saves lives by donating CPR manikins to train people in lifesaving
· Helps alleviate students' financial hardships by contributing
to college emergency funds;
· Ensures personal mobility by supporting organizations like Canine
Companions for Independence;
· And much more!
Learn more about NADCF's good works, then let your creative juices flow
by conceptualizing a Public Service Announcement which promotes awareness
of the National Automobile Dealers Charitable Foundation. You could earn
a scholarship from the Washington State Auto Dealers Association!
This is what you need to do . . .
I. Create the concept for a 30 second Public Service Announcement
(PSA) via a "creative brief" and "storyboard" that would
focus on one of the three areas the National Automobile Dealers Charitable
Foundation (NADCF) supports:
College Emergency Funds
Canine Companions for Independence
As a resource, you may visit the following web-site to learn more about
the NADCF Charitable Foundation: http://www.nada.org/Advocacy+Outreach/CharitableFoundation
The "conceptualized" PSA requirements are:
Must be no more than 30 seconds in length (when read aloud);
Must include the term "Washington new car and truck dealers";
Must reference "National Automobile Dealers Charitable Foundation"
(either verbally or visually)
Must have the tagline "New Car and Truck Dealers - Driving Strong
II. Prepare a creative brief (two page maximum) that would include:
1. Project Title
2. Overview (project information and goals)
3. The NADCF area of support which will be the PSA's focus. (CPR training;
college emergency funds; personal mobility)
4. Description of the PSA's tone and image: (What tone and image will
be most effective in communicating the message? For example, funny and
casual, or formal and serious.)
5. Description of a spokesperson (famous or otherwise) that would be
the image/voice of the PSA;
6. The PSA's script (30 seconds maximum);
7. The "tagline" that would be read at the end of the PSA (included
in the 30 second maximum).
III. Create a storyboard (no larger than 8 _ x 14") which
would illustrate the images and corresponding text to be used during the
1. Include up to 5 photos/images (may be photos/sketch or other)
2. Below or next to each photo/image, include the corresponding text
or message that would be read, or appear on screen, where applicable.
You may be handsomely rewarded . . .
Two $2,500 scholarships will be awarded - one each for an eastern Washington
student and a western Washington student.
Here are the details . . .
Eligibility: Only high school seniors enrolled in a Washington
State public or private high school, as well as those who are home-schooled
and reside in Washington State, are eligible to enter. The Student Information/Release
Form must be included which provides student and school information,
parent permission and statement of originality from student and a teacher/advisor.
Immediate family members of WSADA Dealer Member owners/principals are not
Written = 40 points
Address all items detailed above for the public service announcement/creative
First and last name should appear on the top right side of each page.
Visual = 40 points
Address all items detailed above for the storyboard on paper no larger
than 8 _" x 14"
Include a label attached to the back of the storyboard with the applicant's
first and last name.
Two Letters of Recommendation = 20 points
One from a teacher or school advisor on school letterhead
One from a service/charitable organization on organization letterhead
Judging: A committee comprised of representatives from the Washington
State Auto Dealers Association and its affiliates will judge entries based
on vision, originality, and quality of work and evaluate each using a point
system as noted above. College Planning Network (www.collegeplan.org),
a Seattle-based, non-profit organization assisting people seeking educational
opportunities, is the scholarship program administrator.
Conditions of Award: Recipient must use their scholarship within
the 12 months following the award.
It may be used at any public or private school, vocational institution,
community college or four-year college or university. Awards not disbursed
will revert back to WSADA.
Entries received via email will not be accepted under any circumstances.
Winning Entries: The winning entries may be reprinted or displayed,
in whole or in part, in newsletters or other publications, cable television,
and at www.wsada.org by the Washington State Auto Dealers Association.
Scholarship recipients grant permission to the Washington State Auto Dealers
Association to use his/her photograph, name, biographical information, and
entry work as necessary in promotional or public relations materials related
to the program. The organization will not share students' personal information
with any third party entities.
Deadline: Submissions must be postmarked by March 6, 2011
Did you remember to . . .
Meet the criteria outlined
Include a Letter of Recommendation from a school teacher or advisor
Include a Letter of Recommendation from a service/charitable organization
Include the completed Student Information/Release Form
Ensure the entry is postmarked by the March 6 deadline
Make a copy of your entry and Student Information / Release Form
Mail it to . . .
WSADA Scholarship Program
c/o College Planning Network
43 Bentley Place
Port Townsend, WA 98368
"New Car and Truck Dealers - Driving
2011 Student Scholarship Program
Student Information / Release Form